About me
Hello, I’m Katherine Wildman—copywriter and creative strategist
I specialise in defining distinct brand voices, writing strategic copy that drives business growth, and delivering copywriting training that changes how people write – for good.
I’m experienced in working with critical and highly-regulated industries, am an Associate Lecturer at Northumbria University, and provide CPD-certified copywriting courses for Westminster Insight.
The businesses I write for
I work with businesses of all shapes and sizes. From fast-growth start ups and multinational corporations to organisations in critical industries and government agencies. Hefty procurement forms and NDAs signed as standard.
The clients I’m allowed to talk about include the NHS, the Market Research Society, Innovate UK, and Pearson Education. Those I’m not allowed to mention sit on separate hard drives, saved under convoluted file names.
“Katherine knows her stuff, and is an absolute joy to work with.
She’s a valued partner and specialist, and works with us as an extension of our core creative, digital and strategy teams. And that’s for projects and clients working with and in confidence in some very challenging sectors.
This is actually a bittersweet recommendation for me, why? Because she’s great and we want to keep her all to ourselves.”
The people I write for
I support senior marketers, communications leaders, and internal marketing teams. I also white label for multiple marketing and design agencies.
I’ll meet you where you are with your project. From developing a creative strategy – the ‘white board, deep thinking, and idea generation’ stage – through to handling signed-off copywriting briefs, or running copywriting training sessions for your teams.
“Katherine is unwaveringly passionate about delivering copy fit for purpose. She is dedicated to the subject, and the result is copy delivered to brief with little need for revision. It certainly helped deliver effective marketing materials and I have readily shared her contact details with colleagues without hesitation.”
Need help with your creative strategy?
Complex strategies and bold ideas are only useful if people understand them. I bridge the gap between your business goals and objectives and creative execution with specific campaign messages and stories. Turning the big thinking behind your strategy into words that resonate with your target customers.
Need a copywriter?
Developing a new brand tone of voice? Need support with a new copywriting project? Want to stop relying on AI and remind your teams what great copy looks like—and what it can do for your business? Brilliant—let’s talk.
Get in touch:
Brand voice
What does your business stand for? Let's pin that down. Then develop your brand voice.