Haydn Grey Ltd Copywriting Agency
Salesmanship in writing
Andy Maslen, bestselling author of three brilliant books on copywriting – Write to Sell, The Copywriting Sourcebook and Write Copy, Make Money - has something new in the pipeline, a copywriting academy. Andy’s books occupy the ‘must read and refer to often’ section of the essential reading list for copywriters here at Haydn Grey (you can [...]
This chalkboard is standing on the counter in our local Starbucks. The staff in the branch are often doing amazing things for charity. One woman abseiled down the side of the Baltic art gallery, another did something terrifying involving a zip wire and the Tyne River but this board really held my attention – and [...]
My whole face hurts. It really, REALLY hurts. Even the drugs with the red warning stickers on that say ‘Warning: May Cause Addiction’ don’t really touch the pain I’m in. I’m rocking from side to side like an injured animal and wondering how much gin there is in the house. Something is moaning softly. That [...]
Fame at last! Every month I contribute an article to the local business magazine in my area. The editors give me a very wide brief but this month I stayed close to home with a piece on copywriting. The actual title of the article is ‘Now, 5 Copywriting Secrets every Small Business Owner Should Know’ [...]
There are many great books on copywriting. Some, like Andy Maslen’s ‘Write to Sell‘ entered the world quite recently. Others, like Victor O. Schwab’s ‘How to Write a Good Advertisement – A Short Course in Copywriting’ have been gracing the bookshelves of ad agencies and ‘creative types’ for many years. In fact, looking at the [...]
I was in London two weeks ago and met up with some friends I used to work with in the City. In the good old days we would go out for a drink every once in a while in that most touristy of haunts, Covent Garden. The sights, the sounds, the smells (the postcards of punks [...]
As an aspiring screenwriter I loved this email that was forwarded to me by a friend. The text reads like poetry, the words conjour up all sorts of feelings, memories and emotions. Robert Pirosh won awards for his screenwriting but I bet his copywriting was mightily persuasive too. Here’s the email: “When copywriter Robert Pirosh landed in [...]
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