How to Use Storytelling to Get a Response when you Write Copy

Starbucks Frank's sponsorship page

This chalkboard is standing on the counter in our local Starbucks. The staff in the branch are often doing amazing things for charity. One woman abseiled down the side of the Baltic art gallery, another did something terrifying involving a zip wire and the Tyne River but this board really held my attention – and [...]

On root canals, pain points and why your website is turning your customers off

On root canals, pain points and why your website is turning your customers off

My whole face hurts. It really, REALLY hurts. Even the drugs with the red warning stickers on that say ‘Warning: May Cause Addiction’ don’t really touch the pain I’m in. I’m rocking from side to side like an injured animal and wondering how much gin there is in the house. Something is moaning softly. That [...]

Now, 5 Copywriting Secrets Every Business Owner Should Know

Copywriting Secrets You Should Know

Fame at last! Every month I contribute an article to the local business magazine in my area. The editors give me a very wide brief but this month I stayed close to home with a piece on copywriting. The actual title of the article is ‘Now, 5 Copywriting Secrets every Small Business Owner Should Know’ [...]

How to do Keyword Research | infographic

Source: searchenginejournal.com via Chris on Pinterest

In the Words of David Ogilvy …

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