Fame at last! Every month I contribute an article to the local business magazine in my area. The editors give me a very wide brief but this month I stayed close to home with a piece on copywriting. The actual title of the article is ‘Now, 5 Copywriting Secrets every Small Business Owner Should Know’ because small businesses are the magazine’s audience.
But, like most things to do with writing great copy – the same rules apply whether you’re a one-man-band or a multi-national business with branches everywhere from Covent Garden to Malibu.
Here’s a link to the article. I hope you enjoy it.
P.S. Are there any secrets that you use to make sure your business writing shines?