Do you know what your customers want and need? Murakami does

by Katherine | Dec 6, 2017 | business copywriting, call to action, copywriting, landing page, SEO copywriting, writing

Have you ever tried to define what your perfect customers want? To create a profile of the people you’d love to do business with? Have you ever tried to think what you could do to attract those customers? To ‘woo’ them to want to do business with...

Direct response marketing works – here’s my proof

by Katherine | Sep 3, 2017 | business copywriting, call to action, copywriting, direct response, headlines, response rate, storytelling, writing

Ah, London. With your streets paved with gold – and the occasional blob of chewing gum. Beautiful people, beautiful cars, beautiful weather (granted this was August) and more high-flying businesses in a few square miles than anywhere else in the country. The perfect...

Why you need a call to action – every time you write an order form

by Katherine | Apr 23, 2012 | call to action, copywriting, response rate

I recently started having craniosacral therapy. It involves lying down in a room scented with lemongrass and geranium oils while the therapist gently does a magical thing to my spine that makes me feel as though as I’ve had ten hour’s...

How this 3-letter word can triple your response rate

by Katherine | Mar 21, 2012 | call to action, copywriting, response rate

Do you send emails from your business? Have a website that asks prospective customers to get in touch? Send direct mailshots? Struggling with a low response rate? Consider this. Have you ever been to a party and found yourself standing next to the one person who just...