Haydn Grey Ltd Copywriting Agency
Salesmanship in writing
There are many great books on copywriting. Some, like Andy Maslen’s ‘Write to Sell‘ entered the world quite recently. Others, like Victor O. Schwab’s ‘How to Write a Good Advertisement – A Short Course in Copywriting’ have been gracing the bookshelves of ad agencies and ‘creative types’ for many years. In fact, looking at the [...]
I was in London two weeks ago and met up with some friends I used to work with in the City. In the good old days we would go out for a drink every once in a while in that most touristy of haunts, Covent Garden. The sights, the sounds, the smells (the postcards of punks [...]
As an aspiring screenwriter I loved this email that was forwarded to me by a friend. The text reads like poetry, the words conjour up all sorts of feelings, memories and emotions. Robert Pirosh won awards for his screenwriting but I bet his copywriting was mightily persuasive too. Here’s the email: “When copywriter Robert Pirosh landed in [...]
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