Do you like words?

'I like fat buttery words, such as ooze, turpitude, glutinous, toady...'

As an aspiring screenwriter I loved this email that was forwarded to me by a friend. The text reads like poetry, the words conjour up all sorts of feelings, memories and emotions. Robert Pirosh won awards for his screenwriting but I bet his copywriting was mightily persuasive too. Here’s the email: “When copywriter Robert Pirosh landed in [...]