by Katherine | Aug 12, 2017 | copywriting, tone of voice, website copy
I’m often asked for my hourly copywriter rate. And my reply is always, “I don’t have one.” I have one when I’m lecturing – because the university where I teach pays me a set hourly rate. But when I’m writing? Never. That’s...
by Katherine | Apr 25, 2016 | the writing desk
Hello, Thank you so much for agreeing to be a part of this quirky and esoteric feature I’ve started here. We’ll be talking to writers, designers and all sorts of creative folk. Imagine I’m about to introduce you to an auditorium, filled with the smiling...
by Katherine | Mar 28, 2015 | copywriting, creative, grammar, headlines, journalism, storytelling, writing
Inspiration. It’s not that hard to spell. But boy, does it cause a lot of head scratching. Say it out loud and you can almost hear it whooshing past. There it goes again. Did you see it? Maybe it’s about to strike a painter staring at one of nature’s finest works –...
by Katherine | Jan 8, 2015 | the writing desk
Hello, Thank you so much for agreeing to be a part of The Writing Desk Blog. Imagine I’m about to introduce you to an auditorium, filled with the smiling faces of folks fuelled by caffeine and an eagerness to learn. What would I say? “Hello everyone, I’d like to...
