Want your blog to go viral? Ask Gareth Hancock REALLY nicely if you can be his friend. This edition of The Writing Desk went live while I was cooking tea for my kids… I’ve never felt more Kardashian as my Twitter feed went crazy. Read this and you’ll see why… Introducing the fantabulous Gareth. And his shed.
Ah, the Apple Store. All white space and shiny surfaces… *stroke stroke*… At one table stands a man with a battered and bashed iPad screen, at another eight ladies with tight white curls and powdery cheeks sit in a u-shape and giggle as they attend a training session. And at the back of the shop I… [Read More]
Persuasive Copywriting sees Andy Maslen delve into the inner recesses of our minds. The book reveals how to use emotional response, psychology, and neuroscience to write powerful copy that will influence and sell. Q: Andy, as someone who has all your books – and frequently recommends them to others – what’s inside the pages of your… [Read More]