I asked Tom Albrighton, author of Copywriting Made Simple, for five fabulous factoids from his brilliant book. He shares them here…
copywriting
The Writing Desk | Mary Whitehouse | Word Service Marketing Communications
Madmen? I AM Peggy (apart from the getting pregnant by an account exec and giving away the baby bit). Mad Men reminds me a lot of my early career in ad agencies, the misogyny and everything… Meet the brilliant Mary Whitehouse
The Writing Desk | Nick Parker | That Explains Things
Voicebox? It’s the ‘tone of voice kit’ that I created. It’s for start-ups, small businesses, agencies, copywriters – and is essentially the simplest way I could think of to help people ‘do’ tone of voice. Meet Nick Parker…
Grammarly vs. the copywriter – who’ll win?
I’m smiling as I write this. Within Grammarly. I’m smiling because I love Grammarly (And because updating my WordPress plug-ins means I can’t get into my site for a bit.) I love Grammarly and I think it’s an awesome piece of kit because I can run everything I write through it to check for errors…. [Read More]
What happens when you say yes?
Do you find this in your business? Some months are calm and quiet, and everything plods along as usual – while other months seem to operate on a higher – and far more public level? Stepping up to the plate Whether you’re a raging face-to-face extrovert – or more of a quiet, digital introvert –… [Read More]
