“The mundaneness and busyness of life gets in everyone’s way but consistently sitting down to put pen to paper (or fingers to keyboard) will not only help you discover the right words, it’s an opportunity to get the wrong ones out too so you know what you don’t want to write or sound like and can go from there and edit your work.” Meet Chloe Hall, winner of The Guardian Start Up of the Year 2014 and the woman behind Instagram’s @chloeeandthezoo
copywriting
The Writing Desk | Jenny Catton |Copywriter
“The secret to good writing? Allow plenty of thinking time. Often the temptation is to dive in and start writing but I find when you do your research and let ideas mull over for a bit the writing becomes much easier.” Meet copywriter Jenny Catton…
The Writing Desk | Gareth Hancock | That. Content. Shed.
Want your blog to go viral? Ask Gareth Hancock REALLY nicely if you can be his friend. This edition of The Writing Desk went live while I was cooking tea for my kids… I’ve never felt more Kardashian as my Twitter feed went crazy. Read this and you’ll see why… Introducing the fantabulous Gareth. And his shed.
The Writing Desk | Glenn Fisher | All Good Copy
Glenn Fisher, author of the brilliant book, The Art of the Click… do you have any strange writing rituals you’d like to share with us? “I have a bath before most writing sessions.
It’s called a thinking bath. I do a lot of my thinking in the bath.”
For gems like this and more of Glenn’s writerly wisdom, join him here…
How to become a copywriter
How to become a copywriter? Everyone I know has taken a different route into the industry. But how I became the sort of person who brandishes a business card that says I am one is something I’m asked time and time again. So – for what it’s worth – here’s my story. And my advice… [Read More]
